SAUDI ARABIA SOCIAL MEDIA STATISTICS 2024
GMI Research Team
With the explosion of social media usage in Saudi Arabia, companies have a unique opportunity to attract new customers in a rapidly expanding digital environment. In 2024, nearly 16.84 million people connect daily on social media platforms, representing 94.30% of the country’s population. Social media has become an essential element in the business world in general, and particularly for companies. It has revolutionized the way businesses interact with their customers, manage their image, and promote their products and services.
By integrating a comprehensive digital strategy, brands can not only expand their audience but also strengthen their impact in a changing market.
Customer Growth Analysis by Platform
The graph shows customer growth across five main platforms: Instagram, LinkedIn, Facebook, Twitter, and a website, over a period of ten months.
Instagram: Clear Leader
Growth: from 20% to 45% (source: Statista, 2024)
Reason: Strong engagement due to visual content and collaborations with influencers. For instance, a campaign in April led to a significant increase in engagement.
LinkedIn: Professional Growth
Growth: from 15% to 32% (source: Hootsuite, 2024)
Reason: Relevant content shared in professional groups. A viral article in July sparked engagement, proving that sharing expertise attracts attention.
Website: A Powerful Tool
Growth: from 25% to 50% (source: internal marketing study, 2024)
Reason: Frequent updates and quality content attract visitors. The launch of a new feature in October led to a peak in growth.
This analysis highlights the importance of each platform in the customer growth strategy. Instagram and LinkedIn stand out as key allies, while Facebook and Twitter require strategic adjustments. The website is a cornerstone for converting interest into loyal customers.
Sources
- Statista: Report on Instagram usage in 2024.
- Hootsuite: “Digital 2024” report on social media trends.
- eMarketer: Study on Facebook performance in 2024.
- Pew Research Center: Analysis of Twitter trends in 2024.
- Internal Marketing Study: Internal study on increased web traffic in 2024.
